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Expanding Your Network: How Self-branding Can Benefit Your Career

We hear it all the time: “The most important brand you will ever develop is the one you create for yourself.”

Last week was a series of bitter-sweet moments for me, as one of our Chief Officers said goodbye to itelligence after a 13-year tenure. Fostering meaningful relationships is a skill which cannot be easily learned nor taught, but that’s not to say it’s impossible. Prior to his departure, Mr. Chief Officer, left us post-grads with a valuable piece of advice: take ownership of your career because no one else will. In October, Forbes published an article entitled “6 Things That Could Be Hurting Your Personal Brand.” The number one self-branding mistake? “You haven’t clarified your purpose.” Both workforce veterans and young professionals alike often have difficulty articulating their M.O. (main objective). We’ve all been groomed from a very young age to be humble, to be respectful, to wait our turn in line; but if there’s anything I’ve learned from Mr. Chief Officer it’s that you don’t become Chief Officer in your mid-30s because you had a problem asserting yourself.

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Friday, 17 March 2017 11:35
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